Privacy Policy

Introduction

Welcome to UpTarget Digital. We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your data when you visit our website or use our services.

By accessing or using our services, you agree to the terms outlined in this Privacy Policy. If you do not agree with our practices, please do not use our website or services.

Information We Collect

We collect various types of information to provide and improve our digital marketing services and manage your Shopify store purchases:

• Personal Identification Information: Names, email addresses, phone numbers, billing and shipping addresses
• Payment Information: Credit card details, billing information (processed securely through our payment processors)
• Account Information: Username, password, and preferences when you create an account
• Analytics Data: IP address, browser type, device information, pages visited, time spent on pages, and referring website
• Communication Data: Information you provide when contacting us or subscribing to our newsletter
• Marketing Preferences: Your preferences for receiving marketing communications

How We Use Your Information

We use the collected information for the following purposes:

• Service Delivery: To provide digital marketing services, process orders, and manage your Shopify store purchases
• Customer Support: To respond to your inquiries, provide technical support, and resolve issues
• Communication: To send you updates, newsletters, promotional materials, and important service announcements
• Personalization: To customize your experience and provide relevant content and recommendations
• Analytics and Improvement: To analyze website usage, improve our services, and enhance customer experience
• Legal Compliance: To comply with applicable laws, regulations, and legal processes
• Fraud Prevention: To detect, prevent, and address fraudulent activities and security issues

How We Protect Your Information

We take the security of your personal information seriously and implement industry-standard measures to protect it:

• Secure Servers: All data is stored on secure servers with restricted access
• Encryption: We use SSL/TLS encryption to protect data transmitted between your browser and our servers
• Payment Security: Payment information is processed through PCI-DSS compliant payment processors
• Limited Access: Only authorized personnel with a legitimate business need have access to your personal information
• Regular Security Audits: We conduct regular security assessments to identify and address vulnerabilities
• Data Backup: Regular backups are performed to prevent data loss

While we strive to protect your information, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security but are committed to maintaining the highest standards of data protection.

Third-Party Services

We work with trusted third-party service providers to deliver our services effectively. These providers may have access to your personal information only to perform specific tasks on our behalf:

• Shopify: E-commerce platform for managing online store operations and processing orders
• Google Analytics: Website analytics to understand user behavior and improve our services
• Email Marketing Platforms: Services like Mailchimp, Klaviyo, or similar for sending newsletters and promotional emails
• Payment Processors: Secure payment gateways for processing transactions
• Cloud Storage Providers: For secure data storage and backup

These third parties are contractually obligated to protect your information and use it only for the purposes we specify. We do not sell your personal information to third parties.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience and collect analytics data. Cookies are small text files stored on your device that help us:

• Remember your preferences and settings
• Understand how you use our website
• Improve website functionality and performance
• Deliver personalized content and advertisements

You can control cookie settings through your browser preferences. However, disabling cookies may limit your ability to use certain features of our website.

Your Privacy Rights

You have the following rights regarding your personal information:

• Access: Request access to the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information, subject to legal obligations
• Opt-Out: Unsubscribe from marketing emails at any time by clicking the unsubscribe link in our emails or contacting us directly
• Data Portability: Request a copy of your data in a structured, commonly used format
• Restriction: Request restriction of processing your personal information in certain circumstances
• Objection: Object to the processing of your personal information for specific purposes

To exercise any of these rights, please contact us using the information provided in the Contact Us section below.

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When your information is no longer needed, we will securely delete or anonymize it.

Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child without parental consent, we will take steps to delete that information promptly.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by posting the updated policy on this page and updating the "Last Updated" date. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.